In 1982, Dennis Itami, an accredited Idaho farmer (awarded the Outstanding Canyon County, Idaho "Farmer of the Year," two consecutive years) was introduced to a green barley product. He realized that this green barley product was a new concept in nutritional products — a whole food concentrate, which would provide people with all the nutritional benefits of whole foods. Dennis also realized that this green barley product could dramatically improve people’s health and lives.

Dennis not only wanted to provide people with the opportunity to discover great health, but, as a firm believer in the free enterprise system, he also wanted to give people the opportunity to achieve financial health. In short, Dennis believed that through network marketing, good health and economic opportunity would merge to create successful individual and family businesses.

These two important factors contributed to the establishment of American Image Marketing, now known as The AIM Companies™ (AIM).

Shortly after Dennis was introduced to the green barley product, he met Ron Wright. It was a very opportune time for both men. Ron had been forced to retire from the real estate business because of a recurrent heart condition—a condition that ran in his family. Ron began using the green barley product, and within a month, he noticed an improvement in his cardiovascular health. He became an enthusiastic Member of AIM and was determined to make sure as many people as possible would have this product and opportunity available to them. This enthusiasm eventually led to Dennis and Ron's partnership in AIM.

As people learned about and experienced the benefits of this green barley product and business opportunity, the small company grew. New customers came and new products were added. It appeared that others felt the same way Dennis and Ron did—people were discovering better health and couldn’t get enough of it!

Since the beginning of Dennis and Ron's partnership, AIM has helped improve the health and lives of millions of people. What began as one product is now a product line of nearly 20 products. What was once a small office and warehouse in Nampa, Idaho, is now AIM corporate headquarters for offices and distribution centers around the world.

Even with so much success, AIM refused to rest on its laurels. After two decades of marketing green barley powder, the company owners set out to improve the product by growing, harvesting, and processing BarleyLife^®.

To accomplish that vision, however, would require total commitment by AIM to pick up the torch of research and development and to become an innovator in advanced food technology. Additionally, for the first time ever, AIM would be taking total control of its own destiny. For its Members, it would mean having the ability to offer something unique in the marketplace. As AIM's CEO of Marketing and Administration, Ron Wright put it, "Our Members would have exclusivity because we would be producing a unique product — grown, tested, packaged, and otherwise controlled by AIM at every stage of development."

The introduction of this miraculous product BarleyLife^® which AIM grows and produces exclusively for its Members coincided with the commemoration of AIM’s 20th anniversary in July 2002.

There’s life in the soil, in the seed, in the barley leaves, in the concentrated juice, and in the powder. BarleyLife^® is the culmination of 20 years of experience, research, and development. BarleyLife^® is a legacy for AIM Members. BarleyLife^® is the answer to Ron and Dennis’ dreams. BarleyLife^® is the best whole food answer to today’s quick-paced, nutritionally deficient lifestyle. The results people are experiencing are absolutely tremendous.

BarleyLife^®'s second year production, which just finished in New Zealand, yielded an incredible product that increased the overall nutrient levels. BarleyLife^® production in Canada also surpassed AIM's expectations and even received organic certification in 2004.

AIM will not stop there. It is AIM's ongoing promise to continue to improve on the quality of BarleyLife^® for years to come. That is why Dennis and Kay have committed to live in New Zealand so Dennis can personally oversee the planting, growing, harvesting, and processing of BarleyLife^®. This dedication and Commitment to Excellence is why AIM’s quality products and philosophy are known throughout the world.